Vildmarkshörnan

Inspired by the mountains

With the wilderness around the corner, Vildmarkshörnan is a natural part of Kiruna’s retail offering – a given stop on the shopping trip for both Kiruna residents and mountain tourists.

With the city centre relocation, we had the pleasure of developing a new interior design concept.

Icons from the old shop - The Fishing Tree and the original sign have each been given a place of honour, adding both character and recognition.
Grey-blue tones soothe the impression and allow the products to come into their own.

Vildmarkshörnan is Kiruna’s leading speciality shop for hunting, fishing and outdoor activities. The wide and varied range of products, which also changes with the seasons, places high demands on flexibility and requires a calm setting.

The material palette draws inspiration from the surroundings, where cool colours are joined by rustic materials that provide much-needed warmth.

Project Type Concept and store interior design
Location Kiruna
Construction Period 2022
Client LKAB