An eye-catching look
Rapide is the brow and lash concept that has grown rapidly with the increased trend to focus on eyes and eyebrows. In connection with an overall investment in graphic identity and an expanded product range, we were commissioned to give the brow and lash bars a makeover through a new interior design concept.
The new design concept was to feel Nordic and contemporary, while reflecting the high quality and craftsmanship of the treatments, with a strong focus on threading.
The interior mixes textures and materiality for a soft and sober expression. Lime plaster, light wood, textiles and stone evoke nature and craftsmanship. Sand-coloured tones combined with pink and graphic elements bring life and warmth. The feeling is reinforced by the rounded design of the interior, which ties in with the logo.
The interior components can be used flexibly and allow for scalability of the concept. In different configurations, they can communicate the brand effectively in both stand-alone premises and smaller shop-in-shop units.
