DRIVING UP CAR SALES AND SERVICE LEVELS
Car dealerships are almost always characterized by a masculine expression. Lots of chromed steel, black leather and shiny marble. This doesn’t necessarily appeal to the entire target group, so we wanted to change that.

Today buying a car is an activity that engages the entire family, so one of the most important starting points for us was to give the facility a warm and inclusive atmosphere. Both the sales divisions and workshops at Upplands Motor’s facilities in Uppsala, Akalla and Hammarby Sjöstad in Stockholm were given a facelift. Unlike regular car showrooms you are now greeted by cedar and glass facades and a ground floor area where we have thought about care and comfort. The interior features wooden panels, tiled floors, large pictures on the walls and a carefully designed sound environment.

The car showroom in Akalla is located on a steep sloping plot in a fantastic location on the E4 between Stockholm and Arlanda. The main feature of the facility is two glazed buildings with large projecting roofs and a heavy plinth in dark granite. Parking at the front of the main buildings is terraced over three different levels with sedum-covered slopes in between. Inside the car brands Volvo, Ford and Renault have their own distinct areas. In the centre is a café and event areas with high ceilings and lanterns. The design of the workshops has also been carefully thought through, with high quality lighting and materials used throughout.
The facility has now been taken over by Volvo Car.



