Car showrooms and facilities are often designed using materials like chromed steel, black leather and shiny marble which give them an air of masculine domains. This doesn´t necessarily resonates with the entire customer base, so we wanted to change things.
Today buying a car is an activity that engages the entire family, so one of the most important starting points for us has been to give the facility a warm and inclusive atmosphere. Both the sales divisions and workshops at Upplands Motor’s facilities in Uppsala and Akalla in Stockholm have been given a facelift. Unlike regular car showrooms you are greeted by cedar and glass facades and a ground floor area where we have thought about care and comfort. The interior features wooden panels, tiled floors, large pictures on the walls and a carefully designed sound environment.
The car showroom in Akalla is located on a steep sloping plot in a fantastic location on the E4 between Stockholm and Arlanda. The main feature of the facility is two glazed buildings with large projecting roofs and a heavy plinth in dark granite. Parking at the front of the main buildings is terraced over three different levels with sedum-covered slopes in between. Inside the car brands Volvo, Ford and Renault have their own distinct areas. In the centre is a café and event areas with high ceilings and lanterns. The design of the workshops has also been carefully thought through, with high quality lighting and materials used throughout.